If you are starting to start a business, you will be living in your own skin what every businessman says: “the beginnings were hard”. In addition to being aware of your activity, you have to attend to a number of organization and management details that you have never faced before. A business plan helps you to take distance, evaluate what you have done and know where you are going.
Gather the main data
When you start, you always make the same mistake: write everything down. There are details that you think you do not have to register because they seem obvious to you. However, doing so will give you the possibility to abstract and contemplate your company as if it had nothing to do with you, from outside. This external point of view will help you analyze it objectively. Start by writing down your business plan:
The basic data: the name, address, type of company, date of incorporation or start of activity, sector to which it belongs, a brief description of what the company is doing and how many employees there are.
The capital contributed and the owed: with what initial capital the company counts, what part is its own financing and what is the financial debt it supports.
The initial or main team: on the one hand, who has started the project, what is their role in the company and what experience does it provide (it is enough if explained in a line). On the other hand, who is part of the rest of the staff (can be grouped by department) and their activity.
Plans within the plan
Service plan: here you can break down the services or products that are offered one by one, or, if there are many, group them by categories. You have to reflect the needs they cover, the differences with the products of the competition and if there is any right on the product or service.
Production plan: it details how the services that are made available or the process they follow are carried out within the company, the products that are offered, from their acquisition or manufacture to their sale. It is also important to include the quality control methods that are used; the technology, facilities and machinery with which it is counted, and the main suppliers.
Marketing plan: describes the pricing strategy followed and the advantage it implies within the market, what is the sales policy that has been chosen, what are the means of promotion and advertising, how it is carried out the distribution of products and services, and if there is after-sales service or some guarantee system.
Purchase and investment plan: it is divided into investments that have been carried out or that have been made in material (machinery, for example) or in intangibles (such as software). In addition, an economic scenario should be prepared in which the income, expenses, investments, financing, balance sheet and profit and loss account are reflected.
A brief market analysis
It is convenient that you analyze the sector in which you offer your products or services and that you include it in your business plan. If you have already prepared or commissioned a more complete study, include the summarized information, but do not leave this section aside:
- General aspects of the sector.
- Potential customers.
- Analysis of the competition.
- Weaknesses and threats of the company.
- Strengths and opportunities of the company.
Carrying out this plan is not simple and requires time. Take it as a roadmap from which you can complete a few steps now and leave others to add later. The process of developing the business plan will help you to put things black on white; is a tool with which you can design strategies for growth and consolidation of your company. The Ministry of Industry makes available an application that can guide you in the process.