When you are responsible for a store, cafeteria or restaurant, you are continuously busy with a large number of different tasks. The main task is to make your customers receive good service and enjoy a purchase, consumption or adequate experience, so that they return to the establishment again in the near future.
In addition, the person in charge must take charge of managing employees, talking with suppliers, managing collections and payments, preparing drinks / orders, interacting with customers, etc., etc.
At the end of each day, probably the last thing a manager wants is to develop and maintain a marketing strategy. These marketing strategies tend to be non-existent in small businesses, but at the same time it is necessary to maintain an active presence in social networks, to attract new customers, to retain existing customers, to recover clients that at some time were loyal and have stopped coming, etc …
All these tasks may seem like they are going to consume a lot of money and especially a lot of time, however, there are numerous marketing techniques that are with very low economic effort can achieve good results.
Applying these simple marketing ideas for small business we can take our business to a higher level throughout 2018:
* Bet on the loyalty of your customers.
Did you know that it is 5 to 7 times more expensive to get a new client than to sell to an existing customer? Did you know that a loyal customer spends 10 times more over time than a client who is not faithful? Imagine the increase in profit by simply increasing the number of loyal customers by a small percentage.
By betting on loyalty and giving customers the chance to obtain prizes / discounts for each purchase or consumption in our establishment, we will be able to increase the number of loyal customers and we will be able to take better advantage of the resources that we may be wasting trying to get new customers instead of trying to retain them.
Create a simple and elegant website.
Nowadays it is very important to have a presence on the internet, not only through a standard website but also through a website prepared for mobile devices. Recent studies have shown that almost 50% of the traffic received by the web of a store / restaurant / cafeteria comes from mobile devices, so it is very important that the experience in browsing from a mobile device is satisfactory, which will influence the decision of the client to go to the business. It has to be simple, clear and leaving complexity aside.
Encourage reviews (reviews) by your customers.
The reputation of an establishment can make the business work or not. The number of reviews is not as important as the quality of these. A few positive reviews on sites like TripAdvisor, Yelp, Facebook, etc. can make a big difference in the decision of a client to go or not to go to the establishment.
It is important not to give reasons to your customers for a bad review, it is 50% more likely that a dissatisfied customer publishes a bad review and a satisfied customer posts a positive one. To control your reputation make sure you answer publicly to all the reviews and give the option to your most loyal customers to write a review.
Having presence in social networks
Today it is important to have a presence in social networks, there are a lot of them Facebook, Twitter, YouTube, Instagram, Pinterest, etc. But it is important not to get lost among so many options and know how to choose and focus on those that really matter to us and through which we will get more customers. Of course, once created, we must maintain them and make it easier for our clients to “like” or “tweet” us by making them talk about us online.
Collect data from your customers
Nowadays, there are great competitiveness and the online presence is very important, it is almost mandatory to have the possibility of capturing the data of your clients. Offering a digital loyalty program greatly facilitates the ability to capture this information automatically and unobtrusively. This allows establishments to know their clients better and allows them to make appropriate decisions that will positively impact the business.
Using the mobile phone to improve the customer experience
Every day the use of mobile phones is more present in our lives and we spend more and more minutes in front of them. The establishments that offer a loyalty app through a smartphone have registered an increase in their activity and the improvement of the relationship with their customers, which has significantly improved their loyalty.
As we have already mentioned, the use of technologies and the internet is increasingly widespread, so we must give all possible facilities to our customers to reach us. A very interesting option is to allow online booking of a table for restaurants or booking an appointment for a service.